featured web project: image edge

about the client:

The Image Edge is a substrate cutting system that produces a professional quality finish at an affordable price. The system excels in efficiency in high volume environments where fast set-ups and accurate performance is needed. The Cutting Head promotes comfort and safety. The cutting mechanism is acitvated with pressure. It automatically retracts when not in use to ensure absolute safety.

about the site:

the main goal for this site was to simply drive users to contact the distributers. it was a complete redesign of an existing site. one of the main problems with the original layout was that it hid the three highly-professional videos inside of links. the new design placed more emphasis on the videos by displaying them directly on the page. this site was also designed to resemble the look and feel of the product, and was built with xhtml and css.